Achieving triple the revenue in Japan than its home country, newly released sales figures for sensational Chinese based battleship turned girl game Azur Lane goes to show that you only need moe to dominate your enemy.
According to official sales numbers released today, the Azur Lane soshage has managed a respectable 77 million JPY in sales in its native China, almost $700,000 USD. In comparison, the game brought an impressive 2.3 billion JPY in sales in Japan, amounting to several millions of USD, despite the much tinier geographic region and populace count of the island nation.
China has not only beat Japan but humiliated them as the significantly smaller Japanese population has proven it is so desperate for the comfort of cute anime characters that it doesn’t care where it comes from or what controversial implications it may illustrate.
Empirical evidence would suggest a number of interesting facts, such as the average Japanese individual clearly being gullible enough to spend much more per person on fictional females than the average Chinese individual.
However, it also almost guaranteed part of this comes down to the lack of accessibility of mobile phone gaming in China, as while China may be massive, it’s obviously not all urban and developed territory. Not to mention, at the end of the day there remains cultural differences between the two countries and Azur Lane is created in the vein of Japanese obsessions, not Chinese ones.
Regardless, this is fascinating, because it shows how another country can beat you at your own game and come to occupy a substantial share of your population’s mind. A lot of Azur Lane fans in Japan are undoubtedly going to be influenced by the game, and if the Chinese creators have any specific agendas, they can of course make great use of this.
It’s being seen already, with many younger Japanese having no feelings for an atomic bomb being considered a kawaii fashion accessory.
That’s not to say anything against the Chinese specifically, rather to merely point out the possibilities in general, and show that Japan is no longer the big player in this sphere. Turning people into cash cow weaboos is becoming increasingly more of a Chinese affair.