Second season of candy eating obsession anime Dagashi Kashi has been confirmed to have only 15 minutes per episode. Upcoming alcohol comedy adaptation Takunomi will get the other 15 minutes to complete the time slot.
These two unrelated anime sharing only the similarity about being indulgent in unhealthy foods will be airing all their new episodes together, back to back, with Dagashi Kashi coming first.
In the past, anime series were granted 26 episodes no questions asked. Sadly as times have changed, we have seen that number halved to 13, then reduced further down to 12, and even in some cases, 11 and 10. It’s hoped that this announcement today is an isolated incident and not part of a larger effort in the ongoing trend to reduce anime screen time.
The reason this has been happening is it has become evident as the industry matured that anime alone is not a profitable business in most cases, however, it can be a powerful marketing tool to promote merchandise and other much more profitable media, like manga and novels. Consequently, the concept is to have these shorter anime series act as commercials for the real money makers.
Dagashi Kashi for instance was an immediate success upon its manga debut and has enjoyed rapid sales increases ever since the anime. As far as the publishers are concerned, the anime itself doesn’t really matter.
This attitude towards anime has grown increasingly obvious over the years, not only in the reduction of episode count, but in the quality of animation, artwork, character designs, and investment in other creative factors key to delivering a heavy-hitting anime.
Indeed, we can see this in the decidedly average Dagashi Kashi as well and also likely the soon to arrive Takunomi.